# SC Reseller Client Health Dashboard | Cold Outreach Email Drip

## Email 1: The Problem
**Subject:** Your clients are churning on you (and you don't see it coming)

**Body:**
Hey [reseller],

Your SaaS clients think their campaigns are healthy until they're not. By the time they see lagging metrics, it's often too late to save the account.

We built a white-label client health dashboard that shows your end-customers their LinkedIn campaign trajectory in real time. Flagging churn risk before they call to cancel.

Interested in a $49/mo premium tier that reduces your support volume AND increases customer lifetime value?

Worth a quick call?

[Wes]

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## Email 2: The Proof
**Subject:** Resellers are already using this (and their clients love it)

**Body:**
Quick follow-up.

We're seeing resellers add the health dashboard to their tier-2 package and immediately:
- Reduce support tickets by 30% (clients self-diagnose)
- Increase upsell velocity (AI surfaces 3 fixes per account)
- Recover 15% of at-risk customers before they churn

The dashboard shows your clients their own data (campaign acceptance rate, reply velocity, pipeline distribution). No vendor lock-in, full transparency.

Same offer still open for [reseller].

Quick call this week?

[Wes]

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## Email 3: The Urgency
**Subject:** Your highest-churn clients would benefit from this in 2 weeks

**Body:**
I pulled data on typical SC reseller churn patterns.

Your most expensive losses happen when clients go quiet for 4-6 weeks, then suddenly demand a refund. The health dashboard flags this drift on day 3, not day 30.

One mid-market reseller told us: "We would have lost [Client X] if we hadn't seen the warning in the dashboard."

We can have you live in 2 weeks. Your clients see their health score by end of month.

Does that timeline work?

[Wes]

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## Email 4: The Economics
**Subject:** You can charge $49, your cost is $9

**Body:**
Transparent math:

If you have 20 clients in tier-2, the dashboard is $180/month margin for you. If 1 client decides not to churn because of it, that pays for 40 dashboards.

Most resellers we work with see 2-3 saves per quarter. That's pure margin.

No revenue share, no usage fees, no lock-in. You own the relationship, own the branding, own the margin.

Let's finalize the details?

[Wes]

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## Email 5: The Close
**Subject:** Let's get [reseller] live in 2 weeks

**Body:**
Last note.

I've reserved capacity for one more reseller partner this month. I want it to be you if you're serious about reducing churn and increasing your margin per customer.

One 20-minute call and we can lock in your setup date.

Available this Thursday or Friday?

[Wes]