# Dana Kowalski, VP of Sales at Fieldpoint Services (110 employees) — read of Sales Playbook AI, June 16 2026 > "Nine years running field-services sales teams. Currently managing a six-rep outbound org that sells HVAC and electrical maintenance contracts to mid-market commercial buildings. My stack is HubSpot, Gong, and a Google Doc graveyard of playbooks nobody opens." --- ## How I got here A sales enablement consultant I follow on LinkedIn shared it with a comment like "interesting pricing model on this one." I clicked mostly because the pricing angle was strange and I was sitting in a Panera waiting for my 11-year-old's soccer practice to end. Not a high-intent visit. More like idle browsing that turned into something. --- ## What I clicked first The hero pulled me in on the second line. "Stop rebuilding playbooks for every deal, industry, and customer segment." That is my exact life. Every time we go after a new vertical I am rebuilding the same thing from scratch because the last playbook was for property managers and this one needs to be for school districts. So the premise landed. The phrase that almost got me was "No more cowboys improvising on discovery calls." That is funny and accurate and someone who has managed reps wrote that. I felt it. --- ## Where I paused The "Early Results" block. Specifically: "52% faster play adoption, 18% higher close rate, 8 hrs saved per rep per week. From pilot customers across SaaS, MSPs, and professional services." I stopped there and thought, okay, who are these pilots. I scrolled to find a logo, a quote, a company name, anything. Nothing. Then I kept reading and hit this: "Honest disclosure: we don't have live customers on this idea yet." So the early results are from... nobody? That block is fiction presented as data. That is not a minor detail I am forgiving. --- ## What I distrusted The entire stats block becomes retroactively fraudulent once you read the disclosure. They cannot both be true. Either 52% faster adoption is real or "no live customers" is real. I am going to guess the latter is the honest sentence and the former is projected or made up for the page. The other thing: this is not a product. "Built by Wishdeal Studio" at the bottom, the $5/$99 unlock tiers, the "Adopt this idea" language. This is a studio selling a strategy kit dressed up like a SaaS landing page. The page design implies I am about to start a free trial of running software. The fine print clarifies I am buying a document. Those are different things and the page works hard to obscure which one is which. "AI learns from your best reps. Patterns in your closed wins become scripts for your entire team." How does this happen if there is no live product and no integrations to Gong or Salesforce or anything? Where does the AI read my closed wins from? --- ## What would convince me If this is a real tool that connects to my Gong account or HubSpot and actually ingests my call recordings and deal history, show me a two-minute screen recording of that happening. Not a polished demo with fake data. A real sales manager's real account with messy, real data. Show me the playbook it spits out and let me judge whether it is actually useful or just a glorified template. If this is a document kit, just say that clearly. I might still buy a $99 vertical-specific playbook pack if the SIC codes match my target list and the discovery questions are sharp. But do not dress it up as AI software and then reveal it is a PDF bundle. --- ## What I'd ask in an email reply 1. The stats block says 52% faster play adoption but the disclosure says you have no live customers. Can you explain the gap? Where did those numbers come from? 2. When the page says "AI learns from your best reps," what is the actual mechanism? Does this require a Gong or call recorder integration, or is the AI learning happening on your side with general training data? 3. What does the $99 "adopt" tier actually deliver? Is it a working piece of software I can log into, or a strategy document and templates I take and implement myself? --- ## Verdict: on-the-fence The premise is real and the cowboy line earned a smirk. But the stats block and the disclosure sitting on the same page is a trust problem I cannot get past without an explanation. I would reply once with those three questions. If the answer to question one is honest and makes sense, I might keep talking. --- *Memo by skeptic persona, generated 2026-06-16. Studio breaks own self-grading loop.*