# Marcus Delgado, Director of Biz Dev at Thornfield Creative (28 people) — read of Sales Collateral AI for Agencies, May 23 2026

> 9 years agency-side, ran proposals and pitch decks for a boutique in Austin before moving to this Denver shop. Currently managing two junior account folks and a part-time designer who is always, always unavailable when a pitch needs to go out Friday.

## How I got here

I was Googling something like "AI pitch deck tool for agencies" after our designer bailed on a deck two hours before a client call last week. A Reddit thread in r/agency linked to the Wishdeal site and someone in the comments called it "weirdly honest for a startup." That was enough to click. I was half expecting a landing page with a headshot and a Calendly link.

## What I clicked first

I wanted to know what the product actually does. The hero says "Win every pitch without the design delays" which is basically every pitch tool ever. But then I saw this immediately below it: "57/100 Adoptability" and "$-22,000 Year-1 take-home (Fermi)" and "1 in 8 Meaningful-success odds." I stopped. I have never seen a product page open with its own projected failure rate. That got my attention more than any feature list would have.

## Where I paused

The honest disclosure block: "we don't have live customers on this idea yet. We shipped the strategy package; you ship the customer conversations." I read that sentence three times. That is doing a lot of work. On one hand, I respect that they said it. On the other hand, what I am actually buying here is not a product for my agency to use during pitches. I am buying a business plan for me to build a product and sell it to other agencies. That is a completely different thing. The name "Sales Collateral AI for Agencies" made me think I was buying software. Turns out I might be buying a startup kit. I am genuinely unsure which it is.

## What I distrusted

The scoring axes feel invented. "Credibility: 9/10" but zero live customers. How does something score a 9 on credibility with no revenue and no users? I do not see a methodology link that would explain what they are actually measuring. "Distribution ease: 8/10" also feels optimistic for a cold-start B2B SaaS aimed at agencies, who are notoriously slow to pay for new tools. The phrase "The dossier maps a realistic path; whether it works is up to you, your taste, and your distribution" is honest but also kind of a shrug. It reads like a disclaimer on a mutual fund prospectus.

Also the page has almost no product visuals. There is a "before / after" section in the nav that I clicked and got nothing useful. What does the AI actually output? A deck? A one-pager? A proposal? I still do not know.

## What would convince me

One real agency telling me specifically what changed in their close rate, or their proposal turnaround time, in hours. Not a testimonial blurb. A Loom walkthrough. "We used to spend 6 hours building a pitch deck. Now we spend 90 minutes. Here is what the output looks like." That is the thing. I need to see output quality before I pay five dollars, let alone ninety-nine.

And I want to know what "Sales Collateral" means in scope. Decks only? One-pagers? Leave-behinds? Email sequences? Scope is the whole ballgame for something like this.

## What I'd ask in an email reply

1. Is this a tool my agency uses to build our own pitch materials, or is this a business I would launch to sell collateral services to other agencies? The page seems to describe both and I cannot tell which one is the actual product.
2. What does an output look like? Can you send me one example deck or one-pager that the AI produced, without any human polish applied after?
3. The financial score says "-$22,000 year one." Is that net of the $99 purchase price, or is that a projection for the business I would be starting with this kit? Because those are very different numbers.

## Verdict: on-the-fence

The transparency is genuinely unusual and I am not dismissing it. But I still do not know what I am buying, and for $5 to $99 I should not have to work that hard to figure it out. If someone sends me one real output example I would probably hit the $5 unlock just to read the dossier.

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*Memo by skeptic persona, generated 2026-05-23. Studio breaks own self-grading loop.*