# Marcus Delgado, Director of Revenue Operations at Fieldvine (SaaS, ~180 employees) — read of pricing-intelligence-ai, May 8 2026

> 9 years in RevOps, started in sales ops at a distributor, now I own pricing strategy, CPQ config, and our entire quote-to-cash stack. Currently on HubSpot, Salesforce CPQ, and a cobbled-together competitive intel process that mostly lives in a shared Google Sheet that nobody updates.

## How I got here

I was searching "competitor pricing tracking software B2B SaaS" because I just got out of a meeting where our AE lost a deal on price and had zero context on why the prospect picked the other guy. Someone on Slack had mentioned "a Wishdeal product" offhand a few weeks ago. I didn't click then. Tonight, with nothing better to do on the train home, I looked it up.

## What I clicked first

The hero line "Your pricing just got smarter" did nothing for me. Every one of these says something like that. What I actually clicked was the capability section because I wanted to see if "Competitor tracking" meant anything real. The line "Know what competitors charge without the manual research" is exactly my problem. That's the Google Sheet I just mentioned. So I kept reading.

## Where I paused

The procurement snapshot table. SSO, SCIM, SOC 2 Type II, data residency, dedicated CSM. That's a real enterprise checklist and it means someone here has sold into IT security reviews before. That's not nothing. It told me this isn't a Chrome extension someone shipped in a weekend. I stopped and looked for pricing to understand whether this is priced like an enterprise product or a $49/month widget. No pricing page that I could find.

## What I distrusted

"Trusted by" with nothing after it. No logos, no company names, no "used by 300 teams" or even a category like "trusted by Fortune 500 procurement teams." Just the phrase sitting there like a placeholder someone forgot to fill in. That's a red flag. Either you have customers and you're hiding them for some reason, or you don't have enough yet. Either way it feels like a lie by implication.

Also "Real-time recommendations" and "Get pricing guidance based on today's market, not last month's hunch" are sentences that could describe literally any pricing tool ever built. I have no idea what the data source is. Is this scraping? Is it connected to my CRM? Is it a database I query? Does it watch G2 reviews? Bombora intent data? I genuinely do not know what this product actually does under the hood.

"Margin optimization" is the third capability and it has the least explanation. "Find your pricing sweet spot between volume and profit" tells me nothing about what input it needs or what output it produces.

## What would convince me

One real customer story, named, with a specific outcome. Not "we helped a SaaS company improve win rates." Something like "Acme Corp, a 150-person B2B SaaS, closed 22% more competitive deals in Q1 after replacing their manual comp tracking with this." Or even just a named logo I recognize.

Also: show me what the competitor tracking actually looks like. A screenshot of the dashboard. I don't need a demo to be interested. I just need to see that there's a real product behind this. Right now it reads like a landing page testing market interest before the product exists.

## What I'd ask in an email reply

1. Where does the competitor pricing data actually come from? Is it web scraping, third-party data vendors, user-submitted intel, or something else? And how often does it update?
2. Does this connect to Salesforce CPQ or does it operate as a standalone tool? Because if my reps can't see the guidance inside the quote workflow, they won't use it.
3. Who are two customers I can talk to that are similar to us -- SaaS, sub-250 employees, mid-market deal sizes?

## Verdict: on-the-fence

The enterprise security table earned a second look and the competitor tracking framing hits a real pain I have right now. But the page is so thin on specifics that I can't tell if this is a real product or a concept. I'd reply to an outbound email if it led with a named customer story. I wouldn't fill out a "Talk to sales" form cold.

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*Memo by skeptic persona, generated 2026-05-08. Studio breaks own self-grading loop.*