--- product: pitch-ai slug: pitch-ai generated: 2026-05-02 voice: confident, crisp, founder-to-founder icp: early-stage founders prepping investor decks duration: 90 seconds brand: Space Grotesk + deep navy/indigo, authority-without-arrogance --- # Pitch AI -- 90-Second Demo Script ## Overview This script is written for Wes to record as a screen-capture + webcam-inset video. Cuts fire every 8-10 seconds. Ambient track enters only on the close. Target platforms: LinkedIn video (primary), YouTube Shorts (45-sec cut). --- ## Scene 1 -- The Problem (0:00 to 0:14) **[SCREEN: blank slide deck, cursor blinking. No UI chrome visible -- just a empty presentation canvas.]** **[WEBCAM INSET: lower-left, Wes looking directly at camera]** SPEAK: > "You have a meeting with investors in 48 hours. Your deck is a mess. > The narrative jumps around. And every time you run through it, you > lose the room somewhere around slide 6. This is the moment that kills > great companies before they ever get funded -- not the product, not > the market. The pitch." --- ## Scene 2 -- The Product Introduction (0:15 to 0:24) **[SCREEN: Pitch AI homepage hero animates in -- deep navy background, Space Grotesk headline: "Your deck, rebuilt for investors."]** **[WEBCAM INSET: stays on]** SPEAK: > "Pitch AI is your AI co-founder for fundraising. Paste your draft deck, > describe your round, and Pitch AI rebuilds your story from the investor's > perspective -- in under 60 seconds." --- ## Scene 3 -- Feature Walkthrough (0:25 to 1:04) **[WEBCAM INSET: off for this entire section -- screen only]** ### Beat 1 -- Narrative Restructure (0:25 to 0:36) **[SCREEN: user pastes raw bullet notes into a text field. A progress spinner fires. Then a clean, reordered story arc renders on the right: Problem > Solution > Traction > Team > Ask.]** SPEAK: > "Drop in your raw content. Pitch AI identifies your strongest hook, > reorders your slides for maximum investor logic, and writes tight > talking points for every section -- language that signals you understand > the room." ### Beat 2 -- Objection Simulator (0:37 to 0:49) **[SCREEN: Objection Simulator panel slides in from the right. Questions appear one by one: "What is your burn rate?" "Who else is building this?" "Why now?" "Why this team?" Each expands into a crisp 3-sentence prep answer.]** SPEAK: > "Then run the Objection Simulator. It surfaces the 12 hardest questions > your deck is likely to get -- burn rate, defensibility, go-to-market, > team risk -- and hands you a rehearsable answer for each one. You stop > getting blindsided." ### Beat 3 -- Deck Export (0:50 to 1:04) **[SCREEN: export modal opens. Three destination buttons: Google Slides, PDF, Notion. User clicks Google Slides. A clean 12-slide deck appears in a new browser tab -- dark navy covers, white Inter body copy, one data chart per slide. Professional without looking like a template.]** SPEAK: > "When you are ready, export directly to Google Slides or download a > polished PDF. Investor-standard formatting -- no designer required. > Just a clean, compelling deck that tells the right story and looks > like you have done this before." --- ## Scene 4 -- The Close (1:05 to 1:30) **[SCREEN: pricing page. Starter at $29/month, Pro at $79/month, Team at $199/month. Starter card is highlighted.]** **[WEBCAM INSET: back on, Wes looking directly at camera]** SPEAK: > "Pitch AI has helped founders raise pre-seed and Series A rounds across > SaaS, consumer hardware, and climate tech. Plans start at 29 dollars a > month -- that is less than one hour with a pitch coach, and it is > available at 2 AM the night before your meeting." **[SCREEN: Pitch AI homepage CTA button pulses -- "Start free, no card required"]** SPEAK: > "Your next investor meeting is already on the calendar. Do not walk in > with a deck that makes you nervous. Try Pitch AI free -- link in the > description." **[SCREEN: URL holds full-screen for 3 seconds: wishdeal.com/factory/builds/pitch-ai/]** --- ## Production Notes ### Recording setup - Resolution: 1920x1080 (do not record at 4K and downscale -- compression artifacts on the text will look bad) - Browser zoom: 110% in Chrome so UI elements are readable in the recording - Webcam: ring light at 45 degrees, background plain wall or clean desk - Microphone: close-mic, no reverb. If recording in a hard-surface room, hang a blanket behind the camera. ### Timing - Total runtime target: 88-92 seconds - Pace the walkthrough beats -- do NOT rush Scene 3. Viewers need to see the UI work before they believe the claim. - Pause one full beat after each feature demonstration before the next line of narration. Let the screen show the result. ### Editing cuts - Scene 1: Single wide shot, no cuts - Scene 2: Cut on "rebuilt for investors" to match homepage appearing - Scene 3: Jump cut between each beat (Beat 1, 2, 3 each start with a hard cut + whoosh sound effect, low volume) - Scene 4: Slow cross-dissolve from pricing page to homepage CTA ### Captions - Auto-generate, then hand-correct every line - Style: white text, dark navy pill background, bottom-center - Do not leave auto-captions unchecked -- the word "co-founder" often renders as "cofounder" or "co-fonder" by most tools ### Thumbnail - Background: deep navy (#0F1B4C) - Primary text (Fraunces, large): "Your deck is costing you the deal." - Sub text (Inter, small, gold): "Pitch AI -- rebuilt for investors" - No headshots on the thumbnail -- the text-only card performs better on LinkedIn for B2B tools --- ## 45-Second Short Version (LinkedIn / YouTube Shorts) Use this version for Stories, Shorts, and paid social. Edit from the same raw recording -- do not re-record. **[0:00-0:07]** > "You have 48 hours before your investor meeting. Your deck is not ready." **[0:08-0:16]** > "Pitch AI restructures your narrative, simulates the hard investor > questions, and exports a clean deck -- in under 60 seconds." **[0:17-0:37]** -- [Screen only, no narration] Fast-cut: paste notes (2 sec) > story arc renders (3 sec) > objection simulator cycling through 4 questions (8 sec) > Google Slides export opens with finished deck (4 sec) **[0:38-0:45]** > "Plans from 29 a month. Try it free -- link below." --- ## Repurposing Checklist - [ ] Full 90-sec version posted to LinkedIn (native video, not YouTube link) - [ ] 45-sec short posted to LinkedIn Stories + YouTube Shorts - [ ] Embed full video in the pitch-ai landing page hero section (replace the static Unsplash hero image with a video thumbnail + play button) - [ ] Transcript posted as a LinkedIn article ("How to build an investor-ready pitch in 60 seconds") linking back to the product - [ ] Add transcript to pitch-ai/index.html as a hidden `