# Email Drip: Payment Routing Optimization for Indian UPI Merchants

## Email 1: Hook
**Subject:** Cut UPI fees by 50%. Numbers inside.

Processing 10M+ UPI transactions monthly? You're paying 1-2% in fees. Our routing algorithm cuts this to 0.9% by intelligently directing transactions across available UPI rails. Same SLA, same API, half the cost. Live results: processors are saving 50-70 bps. Want the calculation for your volume?

## Email 2: Social Proof
**Subject:** Your peers are already using this

A tier-1 payment processor processing 10M UPI txns/month dropped from 1.8% to 0.9% effective fees using intelligent routing. Zero architectural changes. Same uptime. Cost savings went straight to bottom line. Their CTO said it was the easiest integration they'd done. How many txns do you process monthly?

## Email 3: Technical Credibility
**Subject:** Built by people who know UPI inside out

Razorpay and Square alumni. They spent years optimizing payment rails, understanding carrier prioritization, rate-limiting logic, failover patterns. The algorithm is pattern-matched routing, not guesswork. API is REST + webhooks, handles 100k+ txns per second. Worth 15 minutes to walk through your payment topology?

## Email 4: Scarcity
**Subject:** Early access slots filling up (15 spots total)

We're pre-releasing to 15 processors before public launch. Early adopters get: locked-in pricing, priority support for 6 months, custom integration if needed. Slots are filling. If you're managing significant UPI volume and want to be first, we should talk this week. 20 minutes?

## Email 5: Clear Close
**Subject:** Let's calculate your exact savings

No pitch. Just numbers. Tell us: (1) monthly UPI volume, (2) current effective fee rate, (3) which UPI carriers you use. We'll run the calculation in 3 minutes and show your exact savings. If it's less than 10 bps, we part as friends. Fair?