# Open House AI -- Cold Outreach Email Drip **Product:** Open House AI **ICP:** Real estate agents (solo and small team) who run open houses regularly and lose leads from poor follow-up **Voice:** Confident, peer-to-peer, direct. No fluff. No corporate speak. Sounds like a top-producing agent talking to another agent. **Brand palette:** Warm charcoal (#1C1C1E), dusty gold (#C9A84C), off-white linen (#F5F0E8) --- ## Email 1 of 5 -- The Problem Hook **Subject:** How many open house leads ghosted you last month? Be honest -- you collected 12 sign-ins last Sunday. You followed up with 3 of them. The other 9 went cold before Tuesday. Not because you didn't care. Because you were showing another listing Monday morning, writing an offer Tuesday, and coordinating inspections all week. Open House AI handles the follow-up the moment your open house ends. Every lead gets a personalized 5-touch sequence -- texts and emails -- launched automatically from your number, in your voice. No batch blasts. No generic drip. Each message references the specific property they visited and answers the questions they actually asked. Agents using it report recapturing 2-4 leads per open house they would have otherwise lost. Worth a 10-minute look? [See how it works] -- [Your name] --- ## Email 2 of 5 -- The Social Proof **Subject:** "I closed one I would have forgotten about" That's a direct quote from Maria, a solo agent in Austin who ran Open House AI for the first time six weeks ago. She had 17 visitors at a Saturday open house. By Sunday night, the AI had sent each one a personalized follow-up -- referencing the property, the price point, the neighborhood, and the two questions they mentioned at the door. She woke up Monday to three reply threads and one appointment booked. One of those turned into a $410,000 contract 22 days later. Her cost for the month: $49. Her comment: "I would have dropped that one by Wednesday. Too many other things going on." You are not dropping leads because you are bad at follow-up. You are dropping them because follow-up is a full-time job and you already have one. Open House AI does the job for you. [Start your free trial] --- ## Email 3 of 5 -- The Objection Buster **Subject:** "I already use a CRM for follow-up" Fair. Most agents do. Here's the difference: your CRM sends a follow-up when YOU remember to enter the lead, tag them correctly, assign the sequence, and hit start. That's four manual steps at the exact moment you are most exhausted -- driving home from a 3-hour open house. Open House AI connects to your sign-in sheet (paper or digital) and fires the sequence automatically. You do nothing after the open house ends. It also personalizes. Your CRM sends "Thanks for stopping by!" to everyone. Open House AI sends "Great meeting you at 2847 Ridgeline Drive -- you mentioned the school district was your top priority. Here's the district boundary map and the three listings under $650k that are zoned for the same schools." That's not a template. That's a conversation. Your CRM can stay. Open House AI runs alongside it and fills the gap your CRM was never built to close. [See the integration options] --- ## Email 4 of 5 -- The Urgency Frame **Subject:** Spring open house season is already here The next 10 weekends are the highest-traffic open house stretch of the year. If you're running one open house per weekend, that's 10 shots at building your pipeline between now and late summer. Agents who set up Open House AI before that stretch capture the leads from every single one. Agents who set it up in July capture the leads from whatever is left. Setup takes 15 minutes. You connect your sign-in method, set your follow-up voice (casual, professional, or we write it for you), and you're live before your next showing. The trial is free for 30 days. No credit card required. The agents running the most open houses in your market right now are either already using this or they don't know it exists yet. Which side do you want to be on? [Start free -- no card needed] --- ## Email 5 of 5 -- The Direct Ask **Subject:** Last note from me I've sent you a few notes about Open House AI over the past couple of weeks. I'll keep this one short. If you run open houses, you are leaving leads on the table every weekend. Not because of anything you're doing wrong -- because follow-up at scale is a systems problem, and most agents don't have a system for it. Open House AI is the system. - Connects to your sign-in sheet (paper or iPad) - Launches a personalized 5-touch sequence per visitor within 60 minutes of your open house ending - Sends from your number, in your voice - Surfaces hot leads to you based on reply signals - $49/month, free for the first 30 days If this is not the right time, no problem at all. If it is, here's the link: [Open House AI -- Start Free] Either way -- good luck out there this weekend. --- *Drip sequence authored for Open House AI. ICP: solo and small-team real estate agents, primarily in markets with active open house culture (CA, TX, FL, AZ, CO). Recommended send cadence: Day 0 (same day as sign-up or list import), Day 3, Day 7, Day 12, Day 18.*