# Marcus Tejeda, Managing Partner at Tejeda & Associates CPA — read of New Business Formation Lead Feed, June 10 2026

> 14 years in public accounting, 6 running my own 15-person shop in San Antonio. I coach my kid's U10 soccer team Saturday mornings and I resent anything that eats my Tuesday nights chasing leads that never close.

## How I got here

LinkedIn ad caught me scrolling between calls. The thumbnail said something like "reach new business owners before your competition." I get 3-4 of these a month. I clicked because we have actually tried scraping SOS filings before with a VA and it was a mess, so I wanted to see if someone had actually solved it properly. I gave the page about 4 minutes.

## What I clicked first

"Most prospecting tools chase 30-day-old data. This runs the race on day one when no one else is calling." That's accurate. The formation-to-first-accountant window is real and it's short. I know this from experience. So that got my attention. The "before 9 AM PT" delivery line was specific enough that it didn't feel made up.

## Where I paused

The honest disclosure box stopped me cold: "we don't have live customers on this idea yet. We shipped the strategy package; you ship the customer conversations." I read that twice. So I'm not buying a lead feed. I'm buying a plan to build one, or buying code to launch one myself. The product name says "Lead Feed" but what they're selling is closer to a business-in-a-box kit. That's a meaningful gap. I had to read the pricing section three times to understand that the $5 unlocks a dossier and the $99 unlocks starter code. I wasn't expecting that.

## What I distrusted

The financial upside score is 2 out of 10 and they bury it at the bottom of the scoring section under "Concerns to know about." The headline score is 79/100 Adoptability, which sounds good. But then you squint and see year-1 take-home estimated at negative $8,944 and a 1-in-7 meaningful success rate. Those numbers are honest, I'll give them that. But the page leads with the good numbers and makes you dig for the bad ones. That's a classic magician move and I noticed it.

Also: "LinkedIn Profiles + Revenue Signals" for each new filing. I'd want to understand where that LinkedIn match comes from. Most new LLCs are filed by individuals who either have no LinkedIn or whose LinkedIn has nothing to do with the new company. Estimated revenue band on a brand new entity is guesswork. I've seen data vendors sell "revenue signals" on day-1 companies and it's usually just industry median applied to a SIC code.

## What would convince me

Show me a sample batch. Not a screenshot, not a mock. An actual CSV of 10 real filings from last Tuesday with the LinkedIn matches and revenue estimates included, so I can judge the match rate and data quality myself. If 8 of 10 have valid LinkedIn profiles and the revenue bands make sense for the industry, I'm calling you. If it's 3 of 10 with LinkedIn profiles and the rest are blank or clearly wrong, I walk.

Also: one real person who adopted the $99 build and actually ran outreach with it. I don't need a case study with logos. I need someone to say "I sent 200 emails, got 14 replies, booked 4 calls, signed 1 client." Even if that's a small number, it tells me the data is real.

## What I'd ask in an email reply

1. What's the actual LinkedIn match rate on brand-new LLCs in Texas? Not estimated, not best-case. What did the last 30 days of filings look like?

2. When you say "estimated revenue band," what's the methodology? Are you pulling from the business's existing LinkedIn page, industry benchmarks, or something else? Because most of the owners I want to reach file under a holding entity name that has zero online footprint.

3. If I buy the $99 build kit, how much technical work is actually required to get data flowing into HubSpot? Be specific: do I need a developer or can my ops person handle it in an afternoon?

## Verdict: on-the-fence

The underlying pain is real and I'd pay for a working version of this. But I don't know if this is a working version or a starter kit for me to build the working version myself, and the page never cleanly answers that. The honest scoring is interesting but the 2/10 financial upside is sitting in the back of my head.

---
*Memo by skeptic persona, generated 2026-06-10. Studio breaks own self-grading loop.*