← back to multi-country-business-name-checker
Financial analysis · adoption-ready estimate
RareName Global - Check Company Name Availability
If an entrepreneur "adopted" this product today, here's the realistic math.
Fermi summary
If you land 200 agency subscribers at $25/mo that's $60k ARR - realistic 16% shot you get there, but the math only works if you stop selling to solo founders and go straight to the formation-agent channel.
Market size (TAM)
$7.2M
~40k formation agents, online incorporation services, and corporate law firms globally × $180/yr avg spend on name-clearance tooling, plus ~200k/yr seriously international-minded founders willing to pay $15-30 one-time
Year-1 ARR range
$11k - $185k
midpoint $52k
Investment to production
$24k
Dev: $13k for per-country registrar integrations (APIs + scraping + fallback logic), billing, and auth. SEO/Content: $7k for landing pages t
Probability of success
16%
P(reaching mid case in 12 months)
Expected take-home Y1
$-17500
probability-weighted, after investment
Go-to-market motion
SEO-led: rank for 'business name availability [country]' long-tail → free single-country check → $19/mo or $29 one-time unlock for multi-country report PDF; secondary channel is outbound to online incorporation services (Stripe Atlas competitors, Clerky, Firstbase) as white-label or referral.
Key risks
- Government registrar sites (ASIC, Companies House, etc.) restructure HTML or add CAPTCHAs, silently breaking checks for entire countries - maintenance burden is perpetual and invisible until a customer complains
- Core use case is one-and-done: founders check a name once at company formation and never return, making subscription retention near-zero and LTV structurally low unless you land formation agencies as accounts
- Free substitutes are one Google search away (each country's official registry has a free search), so willingness to pay requires a genuinely faster/bundled UX that most price-sensitive early founders won't value at $19/mo
Generated by the Wishdeal Factory financial-analysis agent. Numbers are honest Fermi estimates, not guarantees. Real outcomes depend on the operator. The studio is bullish on the engineering quality, agnostic on the business outcome.