# Derek Tulloch, Operations Manager at Apex Relocation Group — read of Moving AI, June 24, 2026 > 9 years running dispatch and crews for a 12-truck regional mover out of Denver, CO. Currently trying to get off Google Sheets before peak season kills us. ## How I got here Someone posted a link in the Moving Forward Network Facebook group with the caption "anyone tried this?" No context, no endorsement, just the link. I've been actively shopping dispatch tools for about 8 months after two failed implementations (one with a software that shall not be named, one with a guy who said he'd "customize it for moving" and then ghosted us after deposit). I clicked because I had 4 minutes before a crew call and I figured it was worth a look. ## What I clicked first The hero line "cuts dispatch time by 40%" pulled me in. I'm skeptical of round numbers but 40% is just specific enough to feel like someone measured something. Then I read "Built for moving companies that demand precision" and that's where the warmth faded a little. No moving company owner I've ever met talks about their operation as one that "demands precision." We talk about not losing guys in traffic, not double-booking the big truck, and not having a customer wait three hours past their window. "Precision" is how a consultant describes moving, not how anyone inside it does. ## Where I paused The pricing section made me do actual math. 100 dispatches at $299/mo is the Starter tier. We run 180-220 moves per month in peak season. So I'm at $799/mo minimum, or $9,600 a year. Their claimed "$18K avg annual savings per team" means I'd need to believe the savings are real to make the ROI math work. That's a big if. The number isn't crazy but it's doing a lot of heavy lifting on a page that doesn't explain how it was calculated. ## What I distrusted There is one thing on this page I cannot get past. The bottom of the footer CTA reads: "Join 150+ moving companies that save $15K+ annually while improving on-time delivery." Two paragraphs below that, in a box that seems to be aimed at investors or buyers of the idea itself: "Honest disclosure: we don't have live customers on this idea yet." I read that twice. Those two statements are on the same page. I do not know how to reconcile them and no one explains it. If 150+ companies are using this and saving real money, where did the disclosure come from? If there are no live customers, where did the 150+ companies come from? Then I looked at the testimonials. "Moving AI cut our dispatch time in half. We're handling 30% more jobs with the same team. The ROI was immediate." -- Marcus Chen, Operations Manager at Metropolitan Movers (250+ moves annually). I Googled Metropolitan Movers. There are about fifteen companies with that name. "Sarah Patel, Founder of Swift Relocation Services" is even less findable. If those are fabricated quotes to represent target outcomes rather than real customers, I actually respect the honesty of the disclosure box more than the dishonesty of putting them in quotation marks with attribution. The "92% on-time delivery rate" stat is also floating untethered. Whose on-time rate? The platform average across those 150+ companies that may not exist? From an internal test? That number needs a denominator. ## What would convince me Give me one real company I can Google with enough Yelp reviews to confirm they're operational at scale. Not "Metropolitan Movers." Give me a company with a city, a founding year, and a face. A 90-second Loom of Marcus Chen (if he's real) actually clicking through the dispatch screen would do more than any stat on this page. And if the testimonials are illustrative rather than real, just say "illustrative outcome" in small text. The honesty box at the bottom shows someone on this team is capable of that. Use it up top too. ## What I'd ask in an email reply 1. The page says "150+ moving companies" in the CTA and "no live customers on this idea yet" in the disclosure. Can you explain what those two statements mean when put next to each other? Because right now they cancel each other out. 2. Are Marcus Chen and Sarah Patel real customers I can speak with? Not for a reference call -- I just want to confirm they exist before I spend more time here. 3. What specifically does "dispatch time" measure in your system? Lead to quote? Booking to crew assignment? Job complete to next job staged? Because my bottleneck is crew-to-job matching on day-of, not intake, and I want to know if this actually touches that problem. ## Verdict: dismissive The underlying idea is real. Faster dispatch and better crew matching would genuinely help a shop like mine. But I can not get past a page that claims 150 paying customers and zero paying customers at the same time. That is not a disclosure. That is a credibility hole I am not willing to walk into. --- *Memo by skeptic persona, generated June 24, 2026. Studio breaks own self-grading loop.*