# MacWall Cold Email Drip Sequence ## Email 1: Hook **Subject:** Your Mac deserves more than the default wallpaper Hi [Name], I noticed you follow design trends on Twitter. Chances are your Mac desktop still looks like it came from 2015. Most wallpaper apps are garbage: laggy, generic, or drain your battery. But last week something changed. A indie maker dropped an app that does what every Mac owner actually wanted: animated, native-feeling wallpapers that don't kill your battery. 48 hours in, it hit $2.5K in sales. Now I get why. Not saying it's for everyone, but if your desktop matters to you, it might be worth 60 seconds to see what people are raving about. Worth a look? [MacWall.app link] Wes --- ## Email 2: Problem **Subject:** Why your Mac desktop still looks boring (and what changed) Hi [Name], We've been trained to accept the default: static wallpaper, dead space, zero personality. Animated wallpapers exist, sure. But the ones everyone knows about are: - Janky third-party ports - Made for Windows, feels wrong on Mac - Battery drains like someone left Slack open - Bloated UI, abandoned after two updates Mac users gave up. They thought a beautiful desktop was a sacrifice they had to make. Then MacWall showed up and said: what if it didn't have to be? Worth exploring? [MacWall.app link] Wes --- ## Email 3: Proof **Subject:** $2.5K in 3 days—here's why (and what I learned) Hi [Name], I track indie launches. Most interesting products get a solid launch and fade. MacWall didn't fade. $2.5K in 48 hours is validation. But here's what really matters: the comments. People weren't just buying. They were *begging* for it to exist. "WHERE IS THE APP?" "I NEED THIS." "TAKE MY MONEY." That's the gap MacWall filled. It's not flashy. It's not trying to reinvent the desktop. It just nailed one thing: animated wallpapers that feel native, don't drain your battery, and actually respect your Mac. If that resonates at all, you'll see why it's resonating with 500+ other people already. Check it out? [MacWall.app link] Wes --- ## Email 4: Product **Subject:** Here's exactly what you get Hi [Name], If you're still here, let me be specific about what MacWall actually is. You get: - Beautiful pre-made animated wallpapers (made for Mac, not ports) - Multi-display support (both screens, independent animations) - Premium packs (fresh content every month, or pay once for lifetime) - Zero battery hit (smart rendering, native Swift) - Licensing that doesn't nag you (buy it, own it, done) They shipped a full product in 48 hours. Quality bar is high. UI is clean. It just works. Indie developers nailed this. If you've been waiting for a reason to stop staring at the default wallpaper, this is it. [MacWall.app link] Wes --- ## Email 5: Close **Subject:** 25% off your first pack—weekend only Hi [Name], Quick note: the maker is running a weekend flash sale. 25% off your first premium wallpaper pack if you grab it by Sunday. After that, back to regular pricing. They've already hit $2.5K, so momentum is real—this offer won't last long. If you want a Mac desktop that actually looks good, now's the time. [MacWall.app link + coupon] Let me know if you end up trying it. Wes