# Cold Outreach Email Drip: Law Firm AI Intake

Target ICP: Solo practitioners, small law firm partners (2-8 attorney firms), practice managers seeking to capture and qualify inbound legal inquiries faster.

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## Email 1: The Intake Problem

**Subject:** Your law firm leaves $40K on the table each month

Hi [First Name],

Your firm gets inbound calls. Not all of them are cases you take.

But you're spending paralegal time qualifying each one, and some slip through the cracks because they came in after hours or hit voicemail.

Law Firm AI handles intake 24/7. It qualifies prospects, captures case details, and books consultations automatically.

Your team spends time on qualified leads only.

[See how it works]

Best,
Team

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## Email 2: After-Hours Revenue

**Subject:** Capture the calls you're missing right now

Hi [First Name],

We studied 120+ law firms. On average, 35% of inbound inquiry calls come after hours.

Of those:
- 60% never reach a human
- 25% book a consultation
- 15% go to a competitor

Law Firm AI answers every call. In your voice. It qualifies the case, collects details, and books their consultation into your calendar.

Result: You capture leads competitors lose.

Monthly value: 4-6 extra qualified consultations = $40K-$60K in new case intake.

[Run the numbers for your firm]

Best,
Team

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## Email 3: How Attorneys Use It

**Subject:** Your intake process gets an upgrade

Hi [First Name],

Here's what Law Firm AI does:

1. Answers inbound calls in real-time
2. Asks intake questions (case type, urgency, representation status)
3. Captures client contact and case summary
4. Books qualified consultations into your calendar
5. Sends intake details to your case management system
6. Notifies you immediately of high-urgency matters

Your paralegal reviews booked consultations in the morning. No triage needed.

Top performers book 10-15 new consultations per week they'd otherwise miss.

[Try it risk-free for 30 days]

Best,
Team

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## Email 4: From Solo to Growth

**Subject:** The simplest way to grow case intake

Hi [First Name],

We work with firms like [Similar Firm Type].

In their first month:
- Captured 12 after-hours calls (zero lost before)
- Booked 8 new consultations automatically
- Closed 3 new cases
- Freed 6 paralegal hours per week

Their managing partner: "I thought 24/7 intake sounded nice. Turns out it's the difference between growing and staying flat."

For a solo or small firm, Law Firm AI is the cheapest way to add intake capacity without hiring staff.

[Read the full case study]

Best,
Team

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## Email 5: Lock In Founder Pricing

**Subject:** Founder pricing closes Friday

Hi [First Name],

We launched Law Firm AI for small practices 60 days ago.

Fifty firms are live. They're seeing 15-25 extra qualified consultations per month.

We're moving to standard pricing Friday.

Founder pricing (locked in for year one): $297/month.

Standard pricing (after Friday): $597/month.

If you want founder pricing, reply before Friday at 5pm PT.

[Claim your founder rate]

Best,
Team