# Law Firm Lateral Hire Signal Feed: Email Drip Campaign

## Email 1: The Transition Window (Day 0)
**Subject:** Partner movements at [Firm]—your next buyer just arrived

Hi [FirstName],

Partner hires and lateral moves are 72-hour windows. New partners are evaluating vendors before next month's budget cycle.

We just detected 12 partner transitions in your target market. Three are at firms you've been eyeing. They're in buying mode.

Ready to see the list?

[View Transitions]

Best,
[Your name]

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## Email 2: The FOMO Hook (Day 2)
**Subject:** Your competitor is already calling [Partner Name]

Quick thought: your biggest competitor tracks partner moves daily. They're calling new partners within 24 hours of transitions.

You don't have to outrun them—just not to fall further behind.

Our feed gives you the 48-hour advantage.

[Learn More]

Cheers,
[Your name]

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## Email 3: The Objection Flip (Day 4)
**Subject:** No, you won't interrupt them

Most legal tech leaders worry: reaching out too soon looks pushy.

Actually: new partners expect vendor outreach in their first week. It's part of their transition checklist. They're sorting vendors anyway—you might as well be in the conversation.

Our feed does the timing. You do the relationship.

[See It In Action]

[Your name]

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## Email 4: The Social Proof (Day 6)
**Subject:** $5M in new partner accounts this quarter

Since launching the feed, our users closed partner-level accounts in Q2 alone:
- 3x faster time-to-discovery
- 60% higher reply rate vs cold outreach
- $800K average deal size

The partners you're trying to reach have already picked a vendor. Might as well be you.

[Start Your Feed]

[Your name]

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## Email 5: The Trial Close (Day 8)
**Subject:** 7-day trial, zero commitment

Try the feed for one week. You'll see transitions at firms on your target list, enriched with LinkedIn profiles and contact details.

No credit card. No lock-in. Just real transitions happening in your market.

If you hate it, you're out. If partner transitions matter to your business, you'll wonder how you ever closed deals without it.

[Start Free Trial]

[Your name]