# ProxyBox Coverage Expansion Advisor - 5-Email Outreach Drip

## Email 1: Coverage Gap Alert

**Subject:** Your ProxyBox fleet is missing [X] key metros

Hi [Name],

We analyzed your ProxyBox fleet coverage in 47 metros across 8 regions.

You're strong in the northeast and west coast. But you're leaving geographic density on the table in the midwest and southeast, where your competitor footprint is growing.

We built a dashboard that finds these gaps in 60 seconds and calculates the exact hardware expansion needed.

[CTA: See your coverage map free]

Wes

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## Email 2: Reseller Upsell Logic

**Subject:** Turn coverage gaps into expansion revenue

Hi [Name],

Yesterday's message about your coverage: now the business angle.

Every metro you're not in is a metro you can't quote. That's a lost deal. For resellers, that's margin left on the table every quarter.

When you know the exact gap, you can:
- Upsell new metros to existing customers (retention + expansion revenue)
- Quote new prospects in those regions (faster close, no logistics confusion)
- Expand your SLA coverage claims in sales decks

The dashboard does the analysis. We handle the hardware Stripe billing so you don't have to.

[CTA: Check your reseller upsell potential]

Wes

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## Email 3: Hardware Friction Removal

**Subject:** Stop fighting Stripe billing for device expansion

Hi [Name],

Expanding a ProxyBox fleet shouldn't require:
- Manual procurement processes
- Separate vendor relationships
- Invoice juggling across accounting silos

Your dashboard calculates expansion. We auto-invoice it via Stripe. Done.

No extra vendor. No extra process. Just click "expand to metro [City]" and Pi Zero 2 W units land on your invoice.

[CTA: Try the demo]

Wes

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## Email 4: Social Proof

**Subject:** How [similar-reseller-name] expanded to 12 new metros in Q3

Hi [Name],

A tier-2 ProxyBox reseller we work with used the coverage dashboard to audit their fleet and found 6 metro gaps.

Instead of piecemeal expansion, they ran a 90-day coverage sprint. Used the dashboard's geo recommendations to pick the 12 markets most likely to close. Expanded hardware, updated their SLA map, and sold 8 new enterprise seats in those regions by end of Q3.

Their expansion revenue: $127k. Their process: 3 phone calls and 1 dashboard view.

[CTA: Let's talk about your sprint]

Wes

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## Email 5: Urgency Close

**Subject:** [Name], your Q4 coverage play

Hi [Name],

Q4 is when resellers either lock in new metro territory or watch competitors grab it.

The window to expand and sell against new coverage is closing. After the holidays, new enterprises defer geo expansion to Q1.

Want to do your coverage audit and expansion plan before the holiday freeze hits sales?

We can set it up in one call. Dashboard lives in your iOS and web clients. Billing is automatic. Takes 30 min to go live.

[CTA: Book a 30-min coverage sprint]

Wes