# Marcus Delgado, Freelance Cinematographer at MD Films (solo, occasional crew of 3) — read of CoreCreative, June 10 2026

> 11 years shooting documentary and commercial work. Current mobile stack is LumaFusion, Halide, and too many CapCut exports I'm not proud of. Eight-year-old son named Tomás. Saturday mornings are soccer practice, not editing.

## How I got here

I've been burned by CapCut's data collection enough times that I finally Googled "iPhone video editor no subscription AI effects privacy" to see if anything legitimate had come out since the Apple Intelligence announcements. This page showed up on page two. I clicked because the "no subscription" angle in the title matched exactly what I typed.

## What I clicked first

The hero copy pulled me in. "No cloud. No tracking. No compromise." That's a real pain point they named correctly. I've been paranoid about client footage leaving my device ever since a wedding couple asked me if their ceremony was "on some server somewhere." The line "Built for creators who demand privacy and speed" is generic but the positioning at least makes sense for where the market is right now.

I scrolled to the feature list fast.

## Where I paused

The comparison table. Specifically this column header: "Powered by Apple Core AI." I've been following Apple's developer frameworks pretty closely since WWDC. There's Core ML. There's Create ML. There's the Apple Intelligence stack. There is no public SDK called "Core AI Framework." That name is either something brand new I missed, a rebranding I haven't caught up on, or made up. I sat on that for a while. If the technical foundation of the whole privacy pitch is based on a framework I can't find in Apple's documentation, that's a problem.

The generative claims also stopped me. "Generate custom backgrounds, transitions, and animated elements from text descriptions" and "Render quality is stunning because processing happens on your device without compression." The compression claim doesn't make technical sense as written. Local rendering doesn't eliminate compression unless you're exporting lossless, which is a separate choice. Someone put words together that sound plausible but aren't quite right.

## What I distrusted

No screenshots. Not one. An app that does "real-time video effects" and "generative backgrounds" and has "stunning render quality" and there's not a single frame of the UI or output anywhere on this page. There's a "View Demo Video" link in the hero and I clicked it and nothing happened.

Then I hit the bottom of the page. There it is: "Honest disclosure: we don't have live customers on this idea yet. We shipped the strategy package; you ship the custom." And links to other "ideas" like "AI Garage Sale Valuator" and "Brand Voice Consistency AI." This is a product concept factory. CoreCreative is not a real app. There is no App Store listing. The "Download on App Store" button is decorative.

So everything above that footer is a pitch deck dressed as a product page.

## What would convince me

If this were real, I'd want one specific thing: an unedited screen recording of someone doing stem separation on a 3-minute mixed track on an iPhone 15 Pro, showing the processing time and the output quality. Not a polished demo. A raw recording with the timer visible. That's the kind of claim that either holds up or collapses immediately on contact with reality. I'd also want to see the actual Core ML model size and how it fits in that "1-2GB" download window alongside everything else they're claiming.

But the product doesn't exist, so that's a hypothetical.

## What I'd ask in an email reply

1. The "Apple Core AI framework" is the name you're using internally or is that a public API I can look up in Apple's developer docs? Which specific Apple APIs are the stem separation and generative background features actually built on?
2. Is there a TestFlight build I can put on my device today, or is this pre-launch?
3. The Wishdeal Factory branding at the bottom says this is an unbuilt idea for $99 to "adopt." What exactly does that $99 get me and who would be building it?

## Verdict: dismissive

Not because the concept is bad. On-device AI for privacy-focused creators is a legitimate gap in the market and the positioning is sharper than most. Dismissive because there's no product here, the technical claims have at least one made-up framework name in them, and a homepage without a single screenshot of the actual UI is either vaporware or a very early draft. If they build this and ship it and come back to me with a TestFlight link, I'd look again.

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*Memo by skeptic persona, generated 2026-06-10. Studio breaks own self-grading loop.*