# Renata Sorensen, Group Sales Manager at Woodside Hotel & Conference Center — read of hotel-group-sales-rfp-proposal-generator, June 12, 2026

> 9 years in hotel sales, the last 4 grinding out group proposals in Delphi FDC and Excel at a 180-room independent in the Denver Tech Center. My 7-year-old does swim team so I live in parking lots between heats with my laptop open.

## How I got here

Our GM pulled me aside last week and said our turnaround time on group quotes was "costing us bookings." He's not wrong. I googled "hotel group proposal software" and "automated rfp template hotel" on my lunch break. This page came up in the results. I clicked because the headline matched exactly what I needed.

## What I clicked first

"Stop Writing Group RFPs by Hand" got me in the door. That's a real pain. I spend 40 minutes minimum on every group quote just reformatting the same rate blocks. Below that, "Auto-populate room rates, F&B packages, AV charges, and parking fees from your rate card. No manual math." -- I leaned in. That's the specific thing that wastes my time.

## Where I paused

"See what Marriott, Hilton, and local competitors are quoting for similar groups. Real Competitor Pricing." I stopped cold. How is this possible? Marriott doesn't publish their group rates. Neither does Hilton. I've been in this industry for almost a decade and comp rate data for group business is not a thing that exists in any clean, queryable form. Either this is scraping RFP responses from Cvent or HotelPlanner in some gray-area way, or it's just not real. No explanation is given anywhere on the page.

## What I distrusted

About halfway through the feature list I hit this: "Honest disclosure: we don't have live customers on this idea yet. We shipped the strategy package; you ship the customer conversations."

I had to read that three times. The entire top half of the page is written as if this is software I can log into. "Try it Live result." "One-Click Export." "Track every RFP sent." But it's not live. It's a business plan you can buy.

Then: "Adopt for $99 - $199. Dossier plus the working code starter, brand assets, copy library, and outreach pack."

So this is not a hotel proposal tool. This is someone selling me the idea of building a hotel proposal tool. That's a completely different product. The page doesn't make this clear until you're most of the way through it.

Also "$1,616 Year-1 take-home (Fermi)" with "1 in 8 Meaningful-success odds" is an odd thing to put on a page trying to sell me something. I appreciate the honesty but if I'm a hotel sales manager looking for software to buy, none of this is relevant to me.

## What would convince me

If this were actual software: a 2-minute screen recording of a real proposal being built, with a real hotel's rate card being pulled in. Not a mockup. Show me the before and after document side by side. Show me the PDF output. Pricing that tells me what I pay per month, not what the founder might take home in year one.

If this is a build kit for entrepreneurs: say that in the first sentence. "We researched the hotel group sales market and built a complete starter kit for launching a proposal automation SaaS. Buy the playbook for $5, the code for $99." That I can evaluate on its own terms. The current framing tries to do both and succeeds at neither.

## What I'd ask in an email reply

1. Is there a version of this that works today, meaning I can create an account and build a proposal? Or is the only thing you're selling the plan to build one?
2. The "Real Competitor Pricing" feature -- where does that data actually come from? Is it user-submitted comps, a third-party data feed, or something else?
3. If I paid $99 and got the code starter, would I need a developer to get it running, or is this something I could set up myself with no technical background?

## Verdict: on-the-fence

If this is a build-it-yourself SaaS kit for a developer-founder who wants to enter hotel tech, the underlying research might be solid and worth $5 to peek at. But the page is written to look like actual hotel software, which means it either confuses hotel buyers into thinking there's a product they can use, or confuses builders into thinking there's already traction. I'd need one clear sentence at the top telling me which of those I am before I'd move.

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*Memo by skeptic persona, generated 2026-06-12. Studio breaks own self-grading loop.*