# Grant AI -- 90-Second Video Demo Script

**Product:** Grant AI  
**Target viewer:** Grant writer or development director at a nonprofit, foundation, or research organization  
**Tone:** Calm, credible, professional -- not hyped  
**Format:** Screen recording with voiceover; optional talking-head cutaway at close  
**Runtime:** 90 seconds

---

## Scene 1: The Problem (0:00 -- 0:15)

**[Visual: grant writer at a desk, three browser tabs open, a Word doc half-finished, a foundation RFP printed and annotated in the foreground]**

**NARRATOR:**
"Your organization does work that matters. But grant writing? Every proposal costs 30 to 40 hours -- reading the RFP, researching the funder, drafting from scratch, then reformatting for the next one. And the calendar never slows down."

---

## Scene 2: Grant AI in Action (0:15 -- 1:00)

**[Screen recording: Grant AI web dashboard. Clean, minimal interface. User types organization name and program description into intake fields.]*

**NARRATOR:**
"Grant AI starts with what you already know. Paste in your organization's mission, the program you are funding, and the population you serve."

**[Screen: user uploads or pastes the funder's RFP text. A compliance matrix appears -- each required section listed with a checkmark status.]*

**NARRATOR:**
"Then drop in the funder's RFP. Grant AI reads the requirements and builds a compliance checklist automatically -- so you never miss a section or a page limit."

**[Screen: Grant AI generates a full draft. Sections scroll past: executive summary, statement of need, program design, evaluation plan, budget narrative. Each section is fully written.]*

**NARRATOR:**
"Within seconds you have a complete first draft. Not bullet points. Not an outline. A real, section-by-section proposal written to match the funder's priorities and language. Executive summary. Needs statement. Logic model narrative. Budget justification -- all of it."

**[Screen: user clicks into the needs statement section and edits a single paragraph. The surrounding text holds its structure and voice.]*

**NARRATOR:**
"You edit like a professional reviewer, not a first-time drafter. Change a data point, strengthen a claim, add a local statistic -- the rest of the draft stays coherent around your edits."

**[Screen: export menu shows Word and PDF options. User clicks Export to PDF. A clean, paginated document downloads.]*

**NARRATOR:**
"When you are ready, export to Word or PDF. No reformatting. No copy-paste. Walk away with a submission-ready file."

---

## Scene 3: The Results (1:00 -- 1:15)

**[Visual: split screen -- left shows a clock counting down from 40 hours collapsing to 8, right shows a funding tally rising. Or: simple stat cards fading in.]*

**NARRATOR:**
"Grant writers using Grant AI cut drafting time from 40 hours to under 8. They submit four times as many applications in the same cycle. Tighter proposals. More submissions. Better odds."

---

## Scene 4: The Close (1:15 -- 1:30)

**[Screen: Grant AI pricing page or dashboard with a "Start Free Trial" button visible. URL in lower third.]*

**NARRATOR:**
"Grant AI starts at $49 a month -- less than two hours of billable development time on a single proposal. Start a free 14-day trial today. No credit card required."

**[End card: Grant AI logo, tagline, URL]*

**NARRATOR:**
"Grant AI. Write more grants. Win more funding."

---

## Director Notes for Recording

- Keep voiceover pacing measured -- grant professionals are analytical readers and trust deliberate delivery over enthusiasm
- The screen recording is the hero; use a real demo environment, not a slideshow
- Background music: sparse, low-key acoustic or light piano -- nothing that competes with the narrator
- Captions are mandatory; many development directors watch video on mute during meetings
- If using a talking-head segment, place it at the close only (1:00-1:15 results beat) -- funders trust data more than personality in this space
- Avoid showing competitor brand names on-screen during the RFP upload segment
- The 40-hour-to-8-hour claim must be sourced or softened to "can cut" if not yet validated by user data

---

## ICP Quick Reference (for Wes)

**Primary buyer:** Director of Development or Grants Manager at a 501(c)(3) with annual revenue $500K -- $10M  
**Secondary buyer:** Solo grant consultant serving 3-10 nonprofit clients  
**Pain they own:** Time per proposal, inconsistent quality across writers, missed deadlines  
**Objection to anticipate:** "Our funders want a personal voice" -- counter: Grant AI drafts a base, the human adds the voice  
**Best distribution channels for this video:** Nonprofit Finance Fund mailing lists, GrantStation, AFP (Association of Fundraising Professionals) social channels, LinkedIn targeting job titles containing "Grants" or "Development"