# Email Drip: Seasonal Retail Forecasting

## Email 1: Hook
**Subject:** November sales down 40%? Here's what's coming in January

Your November and December numbers are strong. But January hits, and foot traffic drops 50%+. You end up refreshing the POS and hoping for the best. Sound familiar? We've talked to 200+ seasonal retail owners who face the same cycle. The difference between those who survive January and those who thrive is a forecast. One custom framing shop we worked with cut January pain in half. Want to hear how?

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## Email 2: The Problem
**Subject:** Why 'build a buffer' doesn't work for seasonal retail

You've probably tried this: build cash reserves in December, tighten hours in January, maybe run a sale. The problem? That's not a strategy, it's damage control. You're still reactive. Our forecasting tool is built for exactly your problem: predict the slump 90 days ahead, model what happens if you cut hours vs. push new services, and stress-test your numbers against past Januaries. One thing most seasonal businesses miss: January is your best time to plan Q2, not survive Q1.

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## Email 3: The Proof
**Subject:** This is how one shop cut January anxiety by 60%

A custom framing shop in Portland saw the same pattern every year: December chaos, January ghost town. They used our tool to forecast January 90 days early. Found out they had a 3-week window in early December to pre-sell frame bundles for Valentine's Day (high-margin, low-labor). They booked $8K in pre-orders. January traffic was down 40%, but revenue was only down 12%. The difference? Planning, not cutting.

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## Email 4: The Ask
**Subject:** A 20-minute walkthrough (no sales pitch)

If you run a seasonal retail business, I'd like to show you how this works in your specific niche. Not a pitch, just 20 minutes to see how other shops in your vertical handle the January cliff and what a real forecast actually shows. Even if you don't use the tool, you'll walk away with a playbook. Your December is busy, so let's schedule this for late January when you have breathing room.

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## Email 5: Close
**Subject:** Seasonal retail doesn't have to mean seasonal stress

Most seasonal business owners accept January as inevitable pain. But it doesn't have to be. Your competitors are already forecasting Q2 while you're in survival mode. We help you flip that around. Click below to see a live walkthrough of how it works, or just hit reply and we'll get 20 minutes on the books.