# Marcus Delgado, Director of Sales Development at Tessera Networks — read of Decision Maker Finder AI, May 21, 2026

> 11 years in B2B sales, currently running a 6-person SDR team at a 140-person enterprise SaaS company. We're on Apollo, Sales Nav, and Salesforce. I coach my daughter's U10 soccer team Saturday mornings and I'm always on the lookout for anything that cuts my team's prospecting time so I stop hearing "I couldn't find the right contact" as an excuse on Monday pipeline calls.

## How I got here

Someone in the RevOps Slack I'm in dropped a link with zero context, just "anyone tried this?" I clicked it because I was already annoyed that Apollo keeps surfacing contacts who left their companies six months ago. I was genuinely looking for something that does buying committee mapping better than what we have. So I was a real buyer with a real pain when I landed here.

## What I clicked first

The hero pulled me in: "Find the Right Person to Sell To." That's the job. That's exactly what I type into Google when I'm frustrated. Then I saw "Intent Scoring AI ranks decision makers by engagement likelihood based on company news, role signals, and activity patterns." I've heard this before from ZoomInfo and Bombora but I kept reading because the framing was cleaner than most.

Then I hit this line: "We shipped the strategy package; you ship the customer conversations."

I stopped completely. I read it twice. That is not what I thought I was here for.

## Where I paused

The pricing section. "Browse Free. Unlock for $5. Adopt for $99." I'm looking for a tool I can put my SDRs on next week. Instead I'm looking at tiers that say things like "Dossier plus the working code starter, brand assets, copy library, and outreach pack." This isn't a product. This is a blueprint for building a product. That's a completely different thing. I don't think I understood that until I was already three scrolls deep.

## What I distrusted

"Honest disclosure: we don't have live customers on this idea yet."

I actually respect that they said it. I don't trust it as a signal that they're unusually honest though. It tells me nothing is proven. And then right above that: "financial upside: 1/10." I've never seen a product page score its own upside at one out of ten. I have no idea if that's genuinely humble or if it's a weird differentiation play designed to seem trustworthy. Either way, I'm not buying a build kit for something the builders think has 1/10 financial upside.

Also "Meaningful-success odds: 1 in 8." That math is on the page of something they want me to pay $99 for.

## What would convince me

If this is an actual SaaS tool I can subscribe to: show me a workflow. Show me one SDR's before/after week. Not a stock-photo stock screenshot. A Loom of someone on a real account finding a real economic buyer faster than they could in Sales Nav. Specific enough that I can smell the workflow.

If this is the idea marketplace thing: I need to understand who the customer is. Because I thought I was the end-user buyer and it turns out I might be the person they want to BUILD this. Those are completely different conversations and the page never clearly told me which one I was.

## What I'd ask in an email reply

1. Is there a working version of this I can put an SDR on this week, or is the product I'm buying the right to build it myself?
2. The "financial upside: 1/10" score is in your own scoring system. What does that mean for someone who builds this and tries to sell it into a market where ZoomInfo already exists?
3. Who has actually paid the $99 and what did they do with the code starter? Is there a single example I can look at?

## Verdict: on-the-fence

Not because the idea is bad. The underlying problem is real and I have it. But the page is trying to talk to two completely different people at once (someone who wants to USE a decision-maker tool vs. someone who wants to BUILD one) and it doesn't fully succeed at talking to either of them. I'm the first person and I left confused about whether there's anything here for me today.

---
*Memo by skeptic persona, generated 2026-05-21. Studio breaks own self-grading loop.*