# Marcus Delgado, RevOps Lead at Fieldline (82-person B2B SaaS, construction tech) — read of Decision Maker Finder AI, May 21 2026

> 9 years in sales ops and RevOps, currently managing a stack of five prospecting tools that my AEs use maybe two of.

## How I got here

I was pricing ZoomInfo renewals and went down a comparison rabbit hole. Googled "decision maker identification tool cheaper than ZoomInfo" somewhere around 11pm on a Tuesday. Google served me this page, I think third result. I expected a SaaS landing page. I did not expect what I actually landed on.

## What I clicked first

"Try it Live" caught me because I wanted to see if this was actually functional. Then I noticed the sidebar scoring panel and stopped moving entirely. The page is simultaneously pitching a product AND telling me the product has a 56/100 chance of being worth building at all, with year-one earnings of negative $27,000. I had to read that three times. That is not what I expected to find on a product homepage.

Took me a full 90 seconds to understand what I was actually looking at: this is not a live tool for sale. This is an idea for sale. The "product" is a dossier about how someone ELSE could build a decision maker finder. That realization is not communicated before the fold.

## Where I paused

This line stopped me cold: "Honest disclosure: we don't have live customers on this idea yet. We shipped the strategy package; you ship the customer conversations."

That is one of the more disarming things I have read on a product page in years. Most founders write four paragraphs of social proof and a fake G2 badge. These people put their conversion-killer right in the body copy. I am genuinely unsure if that is brilliant positioning or a warning sign, and I have been thinking about it since.

## What I distrusted

"credibility: 10/10" in the scoring panel. For a product with zero live customers, zero revenue, and a stated 1-in-8 success rate. What is the credibility scoring measuring? The concept? The team? The logo font? That number needs an explanation attached to it or it reads like the algorithm is flattering itself.

Also, the three features listed ("Intent Scoring," "Buying Committee Mapping," "Real-Time Updates") are exactly the three things ZoomInfo, Apollo, and Bombora all say on their pages. Word for word similar territory. The page flags uniqueness at 5/10 which is honest, but there is no sentence anywhere explaining what would actually be different about this version. What is the wedge? Who does this beat and on what dimension?

## What would convince me

I would want to see the $5 dossier's actual section on competitive differentiation. Not the existence of the section, the actual argument. If the dossier says "target SMB where ZoomInfo pricing is out of reach" and then gives me a specific buyer profile and a specific price point that pencils out, that is a real answer. If it says "focus on underserved verticals," I am closing the tab.

The Fermi math also needs one level of exposure. Show me the assumption that drives the -$27K year-one number. Is it a customer acquisition cost assumption? A conversion rate? A pricing ceiling? One exposed variable would make that number feel reasoned instead of theatrical.

## What I'd ask in an email reply

1. The scoring gives "financial upside: 1/10." What is the ceiling you modeled, and is that a market-size ceiling or a pricing ceiling? Because those are very different problems.

2. You say "we shipped the strategy package" and "you ship the customer conversations." Has anyone who bought a dossier from Wishdeal actually shipped the customer conversations? I am not asking for a case study. I am asking if there is one person I could talk to for ten minutes.

3. The $99 tier includes "working code starter." What does that mean, concretely? A scaffold? A scraper? Something that actually hits an API and returns data? Because that is either a weekend of saved time or the entire product.

## Verdict: on-the-fence

The honesty is doing real work here and I respect it. But the core concept is in a crowded category and nothing on the page tells me what the actual insight is, just that someone did the math and the math is not great. The $5 unlock is low enough that I might actually do it just to see if the dossier has a real answer.

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*Memo by skeptic persona, generated 2026-05-21. Studio breaks own self-grading loop.*