# Derek Callahan, Owner at Callahan Lead Group — read of Daily LLC Filing Feed, June 10 2026

> 14 years in lead gen, currently running 3 reps selling subscription data packages to commercial insurance agents out of Nashville. Youngest kid just turned 7. I coach his soccer team on Saturday mornings so I do all my product research on Wednesday nights after 9.

## How I got here

Googled "new business leads data feed" because one of my insurance clients keeps asking if I can get them LLC filings within 24 hours of registration. I've been piecing this together manually with SOS scrapes and a VA. Saw the Wishdeal Factory page surface around result 8 or 9, not in a paid slot. Clicked mostly because I was curious what a "daily LLC filing feed" even looked like as a packaged product.

## What I clicked first

The hero is "Fresh business leads every morning, enriched." Fine. I've read that sentence in 40 different forms. Then I hit the live result preview and the Adoptability scoring box and I stopped. Not because the score was impressive but because right under it was the Fermi math: **Year-1 take-home: -$3,640.** That's negative. I've never seen a product page volunteer that their own idea loses money in year one and call it a feature. I read it twice.

## Where I paused

The axis scores. "buyer clarity: 10/10" and "credibility: 9/10" -- OK, those are about ME (the person building this), meaning the target customer for the filing feed product is clear and credible as a buyer. But then: "pain intensity: 4/10." That's the score they gave the underlying pain that the product solves. If you're trying to sell me on building something, rating the pain as a 4 is not nothing. That's a middling problem. And "financial upside: 2/10." I sat with that for a minute. Those two scores together tell you more about the business than three paragraphs of copy could.

## What I distrusted

The whole framing is slippery in a way that's hard to pin down. They say "Honest disclosure: we don't have live customers on this idea yet. We shipped the strategy package; you ship the customer conversations." I actually respect the disclosure. But then they score their own credibility at 9/10 and list "Most popular: Unlock the dossier $5" -- popular how, exactly? Popular compared to which other tiers? If there are no live customers, who's buying the dossiers and what have they done with them? I'd want to know if anyone who unlocked a dossier from Wishdeal has actually launched something and what happened.

Also the page has no faces on it. No founder name I can search. "Wishdeal Studio" with a link to "About" that I didn't follow yet. When someone asks me to give them $5 or $99, I want to know whose hands I'm putting it in.

## What would convince me

One operator who bought the $99 package, built the thing, and has 5 paying customers with churn data. Not a testimonial. A short case study with actual numbers: what did they charge, who bought it, how many churned in month 2. Even if the numbers are ugly, I want to see that someone ran this play and survived it. The scoring is refreshingly honest but honesty about a model isn't the same as proof that the model works.

I'd also want to see what "enriched" actually means on the sample lead. Name and state of formation is table stakes. Are we talking SIC code, registered agent info, officer names, phone numbers, estimated revenue? The word "enriched" is doing a lot of work in that hero line.

## What I'd ask in an email reply

1. The Fermi shows -$3,640 in year one. What's the pricing assumption you used for the product, and what acquisition channel did you model to get there?
2. Has anyone who bought the dossier tier actually built and launched this? I don't need success, I just want to know if anyone ran the experiment.
3. What data source is the filing feed built on -- SOS scrapes, a third-party API, something else? That's the whole technical risk in this business and I don't see it addressed anywhere on the page.

## Verdict: on-the-fence

The honesty about the financials is genuinely unusual and I respect it enough to not close the tab. But a 2/10 financial upside and 4/10 pain intensity from the people selling the idea is a hard thing to get past without seeing someone else have already tried it.

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*Memo by skeptic persona, generated 2026-06-10. Studio breaks own self-grading loop.*