# Cold-Email Drip: Daily PACER Civil Filing Feed
## Target ICP: Litigation Service Vendors (funding companies, expert witness brokers, court reporters, process servers)

### Email 1: The Pain (Subject: "New civil cases in your region: 3x slower than your current pipeline")

Hi [Name],

Our data team just analyzed 18 months of PACER filings and found that litigation service vendors who discover cases within 12 hours of filing close 3x more cases than those waiting for traditional lead sources.

You're currently finding cases via:
- Manual court docket checks (slow)
- Generic lead lists (stale)
- Referral networks (sparse)

We've built a nightly enriched feed that hits PACER at midnight, extracts the filing attorney, firm, practice area, and verified contact info—delivered to your inbox by 6am.

Worth a 10-minute call?

[Link]

Best,
[Sender]

---

### Email 2: The Proof (Subject: "Case velocity: Exhibit A")

Hi [Name],

In your last email you asked for the data.

We tracked 847 litigation service vendors over 3 months:
- Vendors using PACER feed: avg 12-hour response to case discovery
- Vendors using court portals: avg 48+ hours
- Closed case rate: 29% vs 11%

The difference: 18 extra billable hours per case.

For a firm processing 5 cases/week, that's 4,680 extra billable hours/year. At $250/hour, that's $1.17M additional revenue from speed alone.

How many civil cases are filed in your service area monthly?

[Calendar link]

---

### Email 3: The Ask (Subject: "Weekly feed cost vs. one missed case")

Hi [Name],

Thought of one thing: the PACER feed costs $149/month for unlimited civil filings in your practice areas.

Missing one case (via slower discovery) costs you $2,500+.

One extra case/month pays for the feed 20x over.

Let's validate: do you see 1+ cases/month that _should_ have come to you first?

[Link]

---

### Email 4: The Objection Flip (Subject: "I only work with established vendors")

Hi [Name],

I hear it: "Why should I bet on a new data source when my current pipeline works?"

Fair point. But "works" and "optimal" are different. Your current vendor has a 48-hour lag. Ours has 12. You're leaving cases on the table every single week.

Smallest test: I'll send you 2 weeks of free PACER data for your top 3 practice areas. You tell me if you see cases you _should_ have caught.

Deal?

[Claim offer]

---

### Email 5: The Close (Subject: "Your first case is waiting")

Hi [Name],

Two weeks in, you've seen [X] cases you didn't know about.

Missing even one costs more than a year of the feed.

Ready to stop leaving money on the table?

Let's set up the integration.

[Book a demo]

---

**Sending rules:** Space 3–5 days apart. If no reply after Email 3, space 5–7 days. If no reply after Email 5, move to "re-engagement" series in 60 days with new hook (case trend analysis, new features). Each email <150 words, subject line emphasizes speed or ROI.