# Email Drip for Customs Compliance Automation ## Email 1: The Tariff Wall **Subject:** De minimis suspension (and why you should care) Most SMB importers don't realize: June 2026 killed the $800 exemption that was handling 80% of their shipments for free. Now every parcel—no matter size—needs classification, duties calculated, and compliance docs filed. One data entry error costs you hold times, customer refunds, or penalties. One unnoticed rule change can cascade across your entire operation. We're built to stay on top of it. —Team --- ## Email 2: The Spreadsheet Problem **Subject:** Your spreadsheet got left behind (the new tariff rules need code, not formulas) If you're tracking tariff changes in a spreadsheet, you're gambling. New HS codes drop weekly. Tariff rates shift by country. Threshold rules change mid-quarter. By the time you update your sheet, you're out of sync with what CBSA expects. Automation bridges that gap. Real-time updates. Zero manual reconciliation. Accuracy you can audit. We handle the data. You handle the business. —Team --- ## Email 3: The Compliance Audit **Subject:** Last year's import process won't work in 2026 Your documentation was fine last year. CBSA's expectations changed. We pull the latest regulatory guidance, map it to your HS classifications, and flag anything that doesn't align. Before you ship. Before you pay. Small importers we work with save 8-12 hours per week on compliance review alone. Want a 15-minute walk-through? —Team --- ## Email 4: The Risk Your Accountant Doesn't See **Subject:** Your accountant sees the invoice. We see the tariff exposure. A single misclassification can trigger: - Cargo holds (costs compound daily) - Duty recalculation and back-assessment - Penalties if CBSA spots it on audit - Customer complaints (you eat the delay cost) Automatic classification + regulatory monitoring catches this before it costs you. We're cheaper than one hold. —Team --- ## Email 5: The Next Step **Subject:** Let's make 2026 your easiest year of importing You've got a business to run. Tariff compliance shouldn't be a sprint every quarter. Let's talk about how automation gives you the bandwidth back. 30 minutes. No pitch. Just honest questions about what's hurting right now. Internally: [link to scheduler if available] Or reply to this email. —Team