# Marcus Dewey, VP of Sales at Fieldpoint Systems — read of competitive-win-intelligence-ai, May 23 2026

> 14 years in B2B field sales and SaaS, now running a 22-rep org at a $19M ARR project-management tool. We lose to Procore and ServiceMax about 40% of the time and nobody can tell me exactly why.

## How I got here

Someone dropped this in the RevOps Collective Slack channel under a thread about Clari alternatives. The post said "anyone tried this?" with no other context. I clicked during my 45-minute drive in, parked, and scrolled it while my coffee brewed. That's the window. That's all you get from me.

## What I clicked first

"Not just 'will I win?' but 'will I beat Competitor X?'" That's the line that stopped me. I've looked at Clari, People.ai, Gong Forecast, and two others I've already forgotten, and they all give me aggregate win probability that tells me nothing about what to do when I know the deal is between us and Procore. So that framing lands. It's the right question.

The three-problem setup also works. "Every rep reinvents the wheel against each competitor rather than applying learned patterns" is exactly what I watch happen every quarter.

## Where I paused

"Our AI analyzes 5+ years of enterprise sales data." I stopped here for a full minute. Whose data? Mine? Industry-wide? A training corpus scraped from somewhere? This is either the whole product or a lie by omission, and they don't say. If it's my CRM data, I have three years of clean Salesforce history. If it's some pooled dataset of anonymous deals, I need to understand that model before I trust it with forecast calls to my board. The sentence just sits there with no explanation.

## What I distrusted

About two thirds of the way down, the page changes tone completely. It stops being a product pitch and becomes something else. There's a pricing grid with tiers like "Browse Free / Unlock for $5 / Adopt for $99." Then there's a box that says, verbatim: "honest disclosure: we don't have live customers on this idea yet. We shipped the strategy package; you ship the customer conversations."

So this isn't a product. It's a product idea for sale.

The "1 in 11 meaningful-success odds (Fermi)" and "Year-1 take-home: -$75,000" are confidence-building disclosures, I get that, but they're signals for a founder evaluating whether to build this, not for a VP of Sales evaluating whether to buy it. I came here thinking I was looking at software and I ended up on a studio's idea marketplace. That's disorienting, and not in a good way.

"Built by Wishdeal Studio. More ideas like this one." That sentence ended the session for me as a buyer.

## What would convince me

I don't need a lot. If this were a real product I'd want one screenshot of what the competitive probability card actually looks like inside Salesforce. Not a mockup. A screen grab with blurred customer data is fine. And one sentence saying whether the model is trained on my historical data or a benchmark dataset, because that changes everything about whether it's useful in year one versus year three.

If it's a studio selling a build kit, I'm not the customer. I'm the exit interview. A founder who reads this memo is the customer.

## What I'd ask in an email reply

1. Is there a working product I can see, or is the $99 tier the business plan and brand assets to build one? I genuinely cannot tell from the page.
2. If the model trains on my CRM data, how long until predictions are useful? My org has 3 years of closed-won/lost data in Salesforce with competitor fields about 60% populated. Is that enough?
3. Who on my end installs this and who owns it week to week? I don't have a rev ops headcount to babysit a new tool.

## Verdict: on-the-fence

The problem framing is good enough that I'd take a 20-minute demo if a real product existed. But the page is trying to do two jobs at once, speaking to the VP of Sales who wants to buy the thing and to the founder who wants to build it, and it ends up serving neither of us well.

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*Memo by skeptic persona, generated 2026-05-23. Studio breaks own self-grading loop.*
