# CashFlow AI -- 90-Second Demo Script
**Format:** Screen-recorded walkthrough with voiceover
**Runtime:** 88 seconds
**ICP:** Small business owners, 5-25 employees, $500K-$3M revenue, using QuickBooks or Xero

---

## Scene 1: The Problem (0:00 -- 0:22)

**[Screen: Calendar view -- "FRIDAY: PAYROLL DUE"]**
**[Screen: Bank account balance: $4,218]**
**[Screen: Accounts receivable panel: $18,400 outstanding, 3 invoices past due 30+ days]**

**Voiceover:**
"You have $4,200 in the bank. Payroll is Friday. And $18,400 sitting in unpaid invoices from clients who stopped responding three weeks ago.

Most business owners run their company exactly this way. Hoping. Guessing. Refreshing the bank app at midnight."

---

## Scene 2: The Product (0:22 -- 1:08)

**[Screen: CashFlow AI dashboard loads -- clean, dark navy UI with green runway indicator]**

**Voiceover:**
"CashFlow AI connects to your accounting software and shows you exactly where you stand -- not just today, but 30, 60, and 90 days out."

**[Screen: Runway projection chart animates -- green band (safe), amber band (caution), red band (shortfall)]**

"The runway chart converts your outstanding invoices, upcoming bills, and recurring expenses into a single timeline. You see the gap forming before it becomes a Friday-night emergency."

**[Screen: Invoice aging panel -- 3 overdue invoices highlighted amber, 'Send Follow-up' button visible next to each]**

"Overdue invoices get flagged automatically. One click sends a professional follow-up drafted by CashFlow AI -- timed for the day and hour clients are most likely to respond."

**[Screen: Alert banner slides in -- 'Projected shortfall in 19 days. 3 actions available.']**

"When a shortfall is forming, you get a heads-up with time to act. Not a gut punch on Thursday night when nothing can be done."

---

## Scene 3: The Close (1:08 -- 1:28)

**[Screen: Results card -- 'Customers reduce average days-outstanding by 11 days in first 90 days']**

**Voiceover:**
"Our customers cut their average days-outstanding by 11 days in the first 90 days. That is cash already sitting in your business, finally moving.

CashFlow AI is free to start. Connect your books in under two minutes. See your next 90 days before today ends."

**[Screen: Large CTA button -- 'Start Free -- No credit card required']**

---

## End Card (1:28 -- 1:32)

CashFlow AI
cashflow-ai.com
Start Free Today

---

## Production Notes

- Record the voiceover first, then time screen transitions to match the audio -- not the other way around
- Dashboard numbers should feel real (not round) but be fully anonymized: $4,218 not $4,000
- Voiceover delivery: calm, steady authority -- no panic or urgency energy; the product removes panic, so the demo should feel like relief
- Recommended tools: Loom for quick capture; Descript for word-level audio edits and caption burn-in
- Export at 1080p, 16:9, optimized for web embed on the product homepage hero
- Do not cut Scene 2 short -- that is where the product earns the click. Scene 3 can tighten but Scene 2 must be complete
- Target runtime: 85-93 seconds. If you run over, trim Scene 1 -- the problem is assumed, the product is the payoff
- Caption the final version for silent autoplay on social posts