# Email Drip for Carrier Card

Target ICP: Freight brokers managing 20+ carriers weekly

Voice: Direct, no-frills, road-tested. Assume the reader runs a busy brokerage desk and has no time for fluff.

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## Email 1: Problem Awareness

**Subject:** Your top 3 carriers this week

Most brokers pull carrier metrics manually: on-time % from TMS, damage claims from email, load volume from memory. Takes 30 min. Gets stale by Tuesday.

Better way exists.

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## Email 2: Product Intro

**Subject:** Carrier Card scores brokers auto-generate

Carrier Card is a Monday-morning video scorecard showing your top and bottom performers. On-time rate, load count, damage claims, lane velocity. Personalized to your book. White-labeled with your logo.

No setup. Just connect your TMS or upload a CSV. Video drops to your inbox every Monday at 6 AM.

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## Email 3: Use Case

**Subject:** How it saves dispatch headaches

One broker used it to catch a carrier's on-time rate slipping from 94% to 78% in 2 weeks. Rerouted 40 loads before bigger damage.

Another found their top 5 carriers handled 60% of their volume but got 40% of attention. Video proved it in 90 seconds.

Difference between assumptions and facts.

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## Email 4: Social Proof

**Subject:** Built on your tools

Carrier Card runs on the same Remotion video pipeline we use for The Daily Unlock and The Pipeline. Proven infrastructure.

Integrates with every major TMS. Or CSV. Delivers to Slack, email, or client portal.

White-labeled under your brand and pricing.

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## Email 5: Close

**Subject:** Ready for your Monday video

Let's get your first scorecard running. Take 10 minutes to connect your TMS or upload a sample CSV.

First video runs free. See if it sticks.

Reply with your TMS type or let me know about a sample export.