# Derek Fung, Sr. Account Executive at Lattice (320 employees) — read of Buyer Readiness Scorer AI, May 22 2026

> 9 years selling B2B SaaS, currently carrying a $1.2M quota, been trying to launch a side thing for three years. Wife is convinced I'll actually do it someday.

## How I got here

Was in a Lenny's Newsletter Slack thread last week where someone asked what AI SaaS niches still had room. One reply mentioned Wishdeal Factory as a place that scores product ideas. I bookmarked it. This morning my daughter had swim practice from 7-8 AM and I had 45 minutes in the parking lot so I finally clicked through. I searched for "lead scoring" in their catalog and this came up.

## What I clicked first

The scoring dashboard pulled me in immediately. The numbers are right there above the fold: "71/100 Adoptability, $-10,244 Year-1 take-home (Fermi), 1 in 7 Meaningful-success odds." That is not the format I expected. Most idea marketplaces lead with "HUGE OPPORTUNITY" and a TAM number. These people led with a negative income projection and 14% success odds. I read that three times. I'm not sure if that's genius honesty or them telling me not to buy this.

## Where I paused

The axis breakdown stopped me: "buyer clarity: 10/10, distribution ease: 10/10, credibility: 10/10" as the top scores, and then "financial upside: 2/10, pain intensity: 4/10" as the concerns. Pain intensity at a 4 is a problem. I sell for a living. If the pain isn't sharp, the sales cycle is long and the close rate is low. A pain score of 4 means this is a "nice to have" product, not a "my VP is yelling at me" product. That combination of high clarity + low pain is the profile of a product that demoes well and closes slowly.

## What I distrusted

The page literally says "This product page is being finished." That's not a small thing. It means I'm evaluating an incomplete pitch and being asked to pay $5, $99, or "custom" based on what I see. I also have no idea what this product actually does mechanically. Does it score inbound leads? Does it analyze email reply patterns? Does it hook into my CRM? Does it read intent signals from third-party sources? I can infer from the name but there's zero description of the actual product behavior. The page talks about the idea packaging more than the idea itself. "We shipped the strategy package; you ship the customer conversations" -- I appreciate the candor but that sentence also means there is no product, no customers, and no proof this problem needs this specific solution.

## What would convince me

One real SDR or RevOps manager describing the before/after in their own words. Not a testimonial blurb. An actual workflow story: what did they do before, what does the scorer output look like, what action did they take differently because of it. Even a screenshot of a scored lead with the reasoning shown would do more for me than all ten adoptability axes combined. I'd also want to know what data sources the scorer uses. Intent data is expensive. If this thing needs ZoomInfo or Bombora underneath it, the economics get ugly fast for a micro-SaaS.

## What I'd ask in an email reply

1. The score shows "pain intensity: 4/10" -- is that a signal that early adopters are hard to find, or that once you find them they don't stick around?
2. What does the MVP version of this actually output -- a number, a label, a recommended action, or something else?
3. You mentioned "operator partnership, custom." What does a typical operator engagement actually look like for a one-person team with maybe 10 hours a week?

## Verdict: on-the-fence

The honesty of the framing is genuinely unusual and I respect it. But the page doesn't describe the product, it describes a package about the product, and I still don't know if there's a real sharp pain here or just a moderately annoying problem that sales leaders already tolerate.

---
*Memo by skeptic persona, generated 2026-05-22. Studio breaks own self-grading loop.*