# Email Drip: Brief AI

ICP: Independent consultants, freelance strategists, interim executives, firm partners.

## Email 1: Hook

**Subject:** Proposal writing taking half your billable week?

Hi [Name],

We work with consultants who spend 15+ hours weekly on project briefs, SOWs, and proposals.

One user told us: "I thought the work was hard. Turns out the paperwork was." She now turns 3-hour brainstorms into polished briefs in 20 minutes.

If you've rebuilt the same brief structure for different clients, this might be worth 5 minutes.

Chat soon,
[Your name]

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## Email 2: Proof

**Subject:** How Erin cut brief writing by 8 hours per month

Hi [Name],

Erin runs an architecture practice. Every project needs a custom proposal. She was spending 10+ hours per brief.

Now Brief AI reads her project notes and client requirements, generates a first draft she refines in 15 minutes.

Result: 8 billable hours back each month. At her rate, that's $2,400 in recovered capacity.

https://wishdeal.com/factory/builds/brief-ai/

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## Email 3: Objection

**Subject:** Re: Won't AI briefs feel generic?

Hi [Name],

You're right to worry. Generic briefs lose deals.

Brief AI doesn't generate your brief. You do. It reads your thinking, your pricing model, your delivery method, then structures it into a polished document that matches your voice.

Most users add 5-10% of final content manually. The 90% of grunt work disappears.

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## Email 4: Urgency

**Subject:** Q3 is proposal season. Let's reclaim your time.

Hi [Name],

June is busy season for consultants. If you're going to pick up an hour per project, now's the time.

We have 20 seats left in our early program. Month-to-month, $199. No lock-in.

Try it on your next 2-3 briefs and decide.

https://wishdeal.com/factory/builds/brief-ai/

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## Email 5: Close

**Subject:** One more thing before you decide

Hi [Name],

If you're worried you'll manually write briefs anyway, you won't. Once you experience the speed, your brain won't go back.

It's like Grammarly. You can't unsee the improvements.

Give it two projects. If it doesn't stick, no hard feelings.

https://wishdeal.com/factory/builds/brief-ai/

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*Send Tuesday 9am, Thursday 9am, Monday 9am, Thursday 9am, Tuesday 9am (4 days apart). If no open by day 3, remove from list.*