# Marcus Tulley, Director of CX Technology at SkyBridge Regional (1,400 employees) — read of ResolveAir, June 5 2026

> "14 years between airline ops and the vendor side. Currently own the tech stack for our contact center and baggage resolution teams. Running Salesforce Service Cloud plus a cobbled-together Zendesk integration we built in 2021 that I genuinely hate."

## How I got here

Googled "airline customer service AI triage tool" after a bad week where our AHT spiked on a IROPS event and I got put on a task force to fix it. I've been burning through tabs. Most of what I find is either Salesforce upsell decks or startups pitching some chatbot with a logo of an airplane. A LinkedIn post from someone in the aviation ops space mentioned ResolveAir as "different." I clicked it skeptical.

## What I clicked first

The hero line "Resolve passenger issues. Fast. Not excuses." landed. It's direct. It doesn't say "AI-powered end-to-end omnichannel synergy." I clicked through expecting a demo or a case study. What I got instead was a feature list and then something I did not expect at all: a score card. Suddenly I realized I wasn't reading a product page. I was reading an idea listing.

## Where I paused

The "Honest disclosure" block stopped me cold. Literally mid-scroll. "We don't have live customers on this idea yet. We shipped the strategy package; you ship the customer conversations." That is a genuinely unusual thing to put on a page that, up until that point, had been presenting itself as a live product. The "Issue Intelligence System" copy above reads like a product that exists. The disclosure below it says it doesn't. I read that block three times.

## What I distrusted

Several things.

"Distribution ease: 10/10." Selling into airline operations is a 10 in distribution ease? I work in airline operations. Our procurement cycle for anything touching customer data is 9 to 18 months. SOC 2 is table stakes, not a differentiator, and the fact that they list it under "Procurement at a glance" like it's a selling point tells me whoever wrote this has not actually tried to sell into this vertical.

The Fermi math: Year-1 take-home is negative $91,385 and meaningful success odds are 1 in 17. Those numbers are on the page. They are not buried. Someone decided to leave them there, which I respect. But I am not sure who this page is for then. If I am an airline CX director, I am not buying an idea. If I am an entrepreneur, those are not encouraging numbers for a space as hard to crack as commercial aviation.

"Evidence-based solutions suggested for each issue type, with authority to execute on first contact." This is describing a behavior of software that does not exist yet. It reads as feature copy for a live product. It is not.

## What would convince me

If this is actually selling a build kit to founders, I want to see one founder who actually built something adjacent using a prior Wishdeal package and what their first 6 months looked like. Revenue numbers or lack thereof. Specific. Not "our dossier maps a realistic path." What did the map say and did the territory match?

If this is trying to be a real product, I want one airline name anywhere on the page. Not a logo. Just a sentence: "We ran a pilot with a 40-gate regional carrier. Here is what first-contact resolution looked like before and after." One data point. That is all it takes to move me from dismissive to curious.

## What I'd ask in an email reply

1. The page says "Issue Intelligence System" categorizes root causes, not symptoms. What does that actually mean in practice? Give me a specific example: passenger calls about a missed connection. Walk me through what your system does versus what a Zendesk workflow does today.

2. The Fermi model shows negative year-one take-home. Is that the customer's take-home or the builder's? And is that modeling a solo founder going after SMB carriers or an established vendor going upmarket? Because those are completely different businesses.

3. Who is the intended buyer of the $99 package? A founder with airline connections trying to build a SaaS product, or an airline operator who wants to deploy something? Because the page talks to both and I finished it not knowing which one I am supposed to be.

## Verdict: on-the-fence

The honesty is real and I do not see that often. But I still do not know what I would be buying or who this is actually for, and a page that scores its own landing page quality at 2 out of 10 is correctly diagnosing the problem I just had reading it.

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*Memo by skeptic persona, generated 2026-06-05. Studio breaks own self-grading loop.*