# Afterhours Cold Email Drip

## Email 1: Hook

**Subject:** Your leads aren't waiting

Hi [First Name],

We analyzed 200+ HVAC/plumbing/legal firms. The ones losing deals have one thing in common: they respond in hours. Their competitors respond in minutes.

During off-hours, your leads go cold. Then they call your competitor.

There's a pattern you can break.

Talk soon,
[Sender]

---

## Email 2: Social Proof

**Subject:** Re: Your leads aren't waiting

Hi [First Name],

A plumbing contractor in your market started using live after-hours intake.

Result: 18 more jobs closed that quarter. Not because his work got better. Because his response time did.

When someone calls about a burst pipe at 11pm, they need an answer. Not tomorrow.

Most of your competitors haven't figured this out yet.

Worth a 15-min call?

[Sender]

---

## Email 3: Product Intro

**Subject:** This is what 2-minute response looks like

Hi [First Name],

We built Afterhours for exactly your situation.

When someone calls or fills a form at 2am, we:
- Capture their info
- Qualify them instantly
- Alert you

No voicemail limbo. No lost Slack message. Just: lead comes in, you know about it, you decide whether to pick it up.

Firms using it pick up 40% more off-hours leads.

Demo takes 15 minutes.

[Link]

[Sender]

---

## Email 4: Remove Friction

**Subject:** Re: This is what 2-minute response looks like

Hi [First Name],

Before you worry about cost or setup:

Setup: 20 minutes. Cost: $200/month, covered by your first extra job.

The real question: how much revenue are you leaving on the table because competitors answer faster?

Let's do the math on your situation.

[Sender]

---

## Email 5: Urgency + Ask

**Subject:** Two more firms in your market went live this week

Hi [First Name],

Two more contractors in [Market] started using after-hours intake this week.

They're capturing leads at 1am, 2am, 3am when yours go to voicemail.

Do you stay in the game or cede the off-hours market?

Let's map your system tomorrow. Available 10-4?

[Sender]